Senior Copywriter
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Job Title: |
Senior Copywriter |
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Function: |
Creative |
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Salary Range: |
£35-£40K |
About Base One
A B2B brand and communications group that is leading the way in which B2B brands are established in the BuyersphereTM. Serving a range of clients we develop, create and nurture brands using a buyer centric combination of online and offline techniques. Recognised as B2B Agency of the Year in 2007.
Main purpose of the role:
1. To lead, and to independently handle, conceptual development work
2. To provide a broad range of copywriting services
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Key responsibilities |
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- Copywriting: To write clearly, accurately and compellingly on a wide range of projects, including websites, DM, ads, blogs, small-space banner ads, brochures, etc.
- Conceptual idea generation: To provide a stream of innovative and original - but appropriate - ideas to meet the demands of the project in hand. This can range from simple, one-off executions to campaign theme development. This will often involve working as part of the team but this role is not about ‘hiding'; it is a key part of the role that the candidate should be able to deliver their own inspiring creative ideas when required.
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Person Specification |
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Education:
- Preferred graduate calibre
- Formal marketing training useful
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Experience:
- Significant experience in a similar role in a B2B agency environment
- Online and offline creative experience
- Line Management experience (may be useful in the longer term)
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Knowledge:
- Expert accurate writer
- Appreciation of marketing and branding principles, and the ability to apply this knowledge to new projects
- Understanding of the importance of visual complement to written ideas; ability to work with art director/designer
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Skills:
- Personal time management
- Personal organisation
- Highly internet-aware. Not at programming level but able to exploit the medium, and up to speed with latest developments
- Able to work with cross functional teams
- Management skills may be useful in the longer term
- Confidence to back own ideas; ability to find ideas worth backing
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Competencies and Disposition:
- Creative Drive
- B2B Experience
- Enthusiastic, driven and self motivated
- A team Player with a collaborative working style
- Open and approachable
- Confidence to back own ideas; ability to find ideas worth backing
- Sense of Humour
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